MKT Unit 5 DB

Nowadays there are many more marketing channels available than there were 15, or even ten years ago.   Now a company can market their products by means of a wide variety of channels open to them such as banners, video, wireless, desktop applications, etc – in addition to the more traditional marketing channels of print media and television. Marketing is a very important function which plays a role in strategic planning as it has a direct effect upon profitability and sales.   Larger businesses will dedicate specific staff and departments for marketing purposes, but it is not something that should be carried out in isolation from the rest of the business.   The departments need to work together in order for strategic planning and techniques to be successful (GCSE, 2006) Let’s take a look at how Sony may consider marketing its new PlayStation 3 (PS 3), which is to be launched in a couple of weeks in America.   It has already begun the marketing campaign with a pre product launch press release, wherein it allowed journalists to test the product.   This would be an effective strategy as it would enhance the mystery and curiosity surrounding the product. I think other channels which would be most effective in the marketing of this product would be all of the new channels listed above – banners, video, wireless, desktop applications, as well as television and the printed media, as long as the programs and publications used are aimed at the younger generation.     Retail outlets would also have their own promotional material such as posters and cardboard cutouts on display.   Sony could refer back to successes that they had in the marketing of the Sony Playstation 2, considering that according to them, an incredible 74 million Playstation 2s have been consumed – a figure trumped by sales of the two iterations of the original PlayStation hardware, now standing at 100 million. (Spong, 2006) References GCSE, 2006, retrieved 26 Oct 2006 from the website http://64.37.122.55/business/gcse/marketing_role_in_business.htm Spong, 2006, retrieved 26 Oct 2006 from the website http://news.spong.com/article/7902?cb=114

Bloom’s Taxonomy Essay

The Bloom’s Wheel, according to the Bloom’s verbs and matching assessment types. The verbs are intended to be feasible and measurable. Bloom’s Taxonomy is a classification of learning objectives within education proposed in 1956 by a committee of educators chaired by Benjamin Bloom who also edited the first volume of the standard text, Taxonomy of educational objectives: the classification of educational goals[1] (referred to as simply â€Å"the Handbook† below). Although named after Bloom, the publication followed a series of conferences from 1949 to 1953, which were designed to improve communication between educators on the design of curricula and examinations.[2][3] It refers to a classification of the different objectives that educators set for students (learning objectives). Bloom’s Taxonomy divides educational objectives into three â€Å"domains†: Cognitive, Affective, and Psychomotor (sometimes loosely described asknowing/head, feeling /heart and doing/hands respectively). Within the domains, learning at the higher levels is dependent on having attained prerequisite knowledge and skills at lower levels.[4] A goal of Bloom’s Taxonomy is to motivate educators to focus on all three domains, creating a more holistic form of education.[1] A revised version of the taxonomy was created in 2000.[5][6][7] Bloom’s Taxonomy is considered to be a foundational and essential element within the education community as evidenced in the 1981 survey Significant writings that have influenced the curriculum: 1906-1981, by H.G. Shane and the 1994 yearbook of theNational Society for the Study of Education. A mythology has grown around the taxonomy, possibly due to many people learning about the taxonomy through second hand information. Bloom himself considered the Handbook,[1] â€Å"One of the most widely cited yet least read books in American education.†[3] Key to understanding the taxonomy and its revisions, variations, and addenda over the years is an understanding that the original Handbook[1] in 1956 was intended only to have focus on one of the three domains (as indicated in the domain specification in title: The Taxonomy of Educational Objectives: Handbook I: Cognitive Domain), but there was expectation that additional material would be generated for the other domains (as indicated in the numbering of the handbook in the title). The second volume, Handbook II: Affective Domain edited by David Krathwohl was published in 1964.[8] There was no Handbook of and III for the Psychomotor domain published by the committee as the consensus was that (as college level academics) they lacked the necessary experience to do the job properly.[3] Substitute domain taxonomies have been published by various authors to fill the gap.. Bloom also considered the initial effort to be a starting point, as evidenced in a memorandum from 1971 in which he said, â€Å"Ideally each major field should have its own taxonomy in its own language – more detailed, closer to the special language and thinking of its experts, reflecting its own appropriate sub-divisions and levels of education, with possible new categories, combinations of categories and omitting categories as appropriate.†[5] Cognitive Categories in the cognitive domain of Bloom’s Taxonomy (Anderson & Krathwohl, 2001) Skills in the cognitive domain revolve around knowledge, comprehension, and critical thinking of a particular topic. Traditional education tends to emphasize the skills in this domain, particularly the lower-order objectives. There are six levels in the taxonomy, moving through the lowest order processes to the highest: ]Knowledge Exhibit memory of previously learned materials by recalling facts, terms, basic concepts and answers * Knowledge of specifics – terminology, specific facts * Knowledge of ways and means of dealing with specifics – conventions, trends and sequences, classifications and categories, criteria, methodology * Knowledge of the universals and abstractions in a field – principles and generalizations, theories and structures Questions like: What are the health benefits of eating apples? Comprehension Demonstrative understanding of facts and ideas by organizing, comparing, translating, interpreting, giving descriptions, and stating main ideas * Translation * Interpretation * Extrapolation Questions like: Compare the health benefits of eating apples vs. orange. Application Using new knowledge. Solve problems to new situations by applying acquired knowledge, facts, techniques and rules in a different way Questions like: Which kinds of apples are best for baking a pie, and why? Analysis Examine and break information into parts by identifying motives or causes. Make inferences and find evidence to support generalizations * Analysis of elements * Analysis of relationships * Analysis of organizational principles Questions like: List four ways of serving foods made with apples and explain which ones have the highest health benefits. Provide references to support your statements. Synthesis Compile information together in a different way by combining elements in a new pattern or proposing alternative solutions * Production of a unique communication * Production of a plan, or proposed set of operations * Derivation of a set of abstract relations Questions like: Convert an â€Å"unhealthy† recipe for apple pie to a â€Å"healthy† recipe by replacing your choice of ingredients. Explain the health benefits of using the ingredients you chose vs. the original ones. Evaluation Present and defend opinions by making judgments about information, validity of ideas or quality of work based on a set of criteria * Judgments in terms of internal evidence * Judgments in terms of external criteria Questions like: Do you feel that serving apple pie for an after school snack for children is healthy? Affective Skills in the affective domain describe the way people react emotionally and their ability to feel another living thing’s pain or joy. Affective objectives typically target the awareness and growth inattitudes, emotion, and feelings. There are five levels in the affective domain moving through the lowest order processes to the highest: Receiving The lowest level; the student passively pays attention. Without this level no learning can occur. Responding The student actively participates in the learning process, not only attends to a stimulus; the student also reacts in some way. Valuing The student attaches a value to an object, phenomenon, or piece of information. Organizing The student can put together different values, information, and ideas and accommodate them within his/her own schema; comparing, relating and elaborating on what has been learned. Characterizing The student holds a particular value or belief that now exerts influence on his/her behaviour so that it becomes a characteristic. Psychomotor Skills in the psychomotor domain describe the ability to physically manipulate a tool or instrument like a hand or a hammer. Psychomotor objectives usually focus on change and/or development in behavior and/or skills. Bloom and his colleagues never created subcategories for skills in the psychomotor domain, but since then other educators have created their own psychomotor taxonomies.[12] Simpson (1972) among other contributors, such as Harrow (1972) and Dave (1967), created a Psychomotor Taxonomy that helps to explain the behavior of typical learners or high performance athletes. The proposed levels are: Perception The ability to use sensory cues to guide motor activity. This ranges from sensory stimulation, through cue selection, to translation. Examples: Detects non-verbal communication cues. Estimate where a ball will land after it is thrown and then moving to the correct location to catch the ball. Adjusts heat of stove to correct temperature by smell and taste of food. Adjusts the height of the forks on a forklift by comparing where the forks are in relation to the pallet. Key Words: chooses, describes, detects, differentiates, distinguishes, identifies, isolates, relates, selects. Set Readiness to act. It includes mental, physical, and emotional sets. These three sets are dispositions that predetermine a person’s response to different situations (sometimes called mindsets). Examples: Knows and acts upon a sequence of steps in a manufacturing process. Recognize one’s abilities and limitations. Shows desire to learn a new process (motivation). NOTE: This subdivision of Psychomotor is closely related with the â€Å"Responding to phenomena† subdivision of the Affective domain. Key Words: begins, displays, explains, moves, proceeds, reacts, shows, states, volunteers. Guided Response The early stages in learning a complex skill that includes imitation and trial and error. Adequacy of performance is achieved by practicing. Examples: Performs a mathematical equation as demonstrated. Follows instructions to build a model. Responds to hand-signals of instructor while learning to operate a forklift. Key Words: copies, traces, follows, react, reproduce, responds Mechanism This is the intermediate stage in learning a complex skill. Learned responses have become habitual and the movements can be performed with some confidence and proficiency. Examples: Use a personal computer. Repair a leaking faucet. Drive a car. Key Words: assembles, calibrates, constructs, dismantles, displays, fastens, fixes, grinds, heats, manipulates, measures, mends, mixes, organizes, sketches. Complex Overt Response The skillful performance of motor acts that involve complex movement patterns. Proficiency is indicated by a quick, accurate, and highly coordinated performance, requiring a minimum of energy. This category includes performing without hesitation, and automatic performance. For example, players will often utter sounds of satisfaction or expletives as soon as they hit a tennis ball or throw a football, because they can tell by the feel of the act what the result will produce. Examples: Maneuvers a car into a tight parallel parking spot. Operates a computer quickly and accurately. Displays competence while playing the piano. Key Words: assembles, builds, calibrates, constructs, dismantles, displays, fastens, fixes, grinds, heats, manipulates, measures, mends, mixes, organizes, sketches. NOTE: The Key Words are the same as Mechanism, but will have adverbs or adjectives that indicate that the performance is quicker, better, more accurate, etc. Adaptation Skills are well developed and the individual can modify movement patterns to fit special requirements. Examples: Responds effectively to unexpected experiences. Modifies instruction to meet the needs of the learners. Perform a task with a machine that it was not originally intended to do (machine is not damaged and there is no danger in performing the new task). Key Words: adapts, alters, changes, rearranges, reorganizes, revises, varies. Origination Creating new movement patterns to fit a particular situation or specific problem. Learning outcomes emphasize creativity based upon highly developed skills. Examples: Constructs a new theory. Develops a new and comprehensive training programming. Creates a new gymnastic routine. Key Words: arranges, builds, combines, composes, constructs, creates, designs, initiate, makes, originates. Definition of Knowledge In the appendix to Handbook I, there is a definition of knowledge which serves as the apex for an alternative, summary classification of the educational goals. This is significant as the Taxonomy has been called upon significantly in other fields such as knowledge management, potentially out of context â€Å"| Knowledge, as defined here, involves the recall of specifics and universals, the recall of methods and processes, or the recall of a pattern, structure, or setting. (Bloom et al. 1956 p 201)| †| The taxonomy is set out: * 1.00 Knowledge * 1.10 Knowledge of Specifics * 1.11 Knowledge of Terminology * 1.12 Knowledge of Specific Facts * 1.20 Knowledge of Ways and Means of Dealing with Specifics * 1.21 Knowledge of Conventions * 1.22 Knowledge of Trends and Sequences * 1.23 Knowledge of Classifications and Categories * 1.24 Knowledge of Criteria * 1.25 Knowledge of Methodology * 1.30 Knowledge of The Universals and Abstractions in a Field * 1.31 Knowledge of Principles and Generalizations * 1.32 Knowledge of Theories and Structures (Bloom et al. 1956 p 201-204) Criticism of the Taxonomy As Morshead pointed out on the publication of the second volume, the classification wasn’t a properly constructed taxonomy, as it lacked a systemic rationale of construction. This was subsequently acknowledged in the discussion of the original taxonomy by Krathwohl et al. in the revision of the taxonomy and the taxonomy reestablished on more systematic lines. It is generally considered that the role the taxonomy played in systematising a field was more important than any perceived lack of rigour in its construction. Some critiques of Bloom’s Taxonomy’s (cognitive domain) admit the existence of these six categories, but question the existence of a sequential, hierarchical link. Also the revised edition of Bloom’s taxonomy has moved Synthesis in higher order than Evaluation. Some consider the three lowest levels as hierarchically ordered, but the three higher levels as parallel. Others say that it is sometimes better to move to Application before introducing concepts[citation needed]. This thinking would seem to relate to the method of problem-based learning.

Slavery and the Making of America Essay Example | Topics and Well Written Essays - 250 words - 1

Slavery and the Making of America - Essay Example Slave owners could sell their own children by proving they were illegitimate. Slave owners often slept with female slaves (Luminary_Aurora 2013). In the process, some of them conceived and depending on whether the owner was open about these relations, they could sell these children. Often considered an investment, slave owners could even intentionally impregnate their female slaves to place a sort of dividend. Slave owners considered the slave status something acquired from the mother only (Luminary_Aurora 2013). As a result, selling their children was not considered immoral or cruel. In effect, slave owners could either sell such children or keep them as their own slaves in hopes to make profits off of them.Frances Driggus went back to slavery after county Gaol found her guilty of theft in February 1699. Before this incident, Driggus allegedly stole meat from Charles Trelfo several years after being granted freedom (Luminary_Aurora 2013).

Health Promotion Teaching Plan Research Paper Example | Topics and Well Written Essays - 750 words

Health Promotion Teaching Plan - Research Paper Example et al., 2000). This paper seeks to develop, perform, and evaluate a teaching plan centered on overall health and wellness through diet, exercise and stress reduction strategies for women, between the ages of 30-50, utilizing various different teaching strategies and techniques in a group setting. Assessment of Learning Needs ?The learning group, which consisted of five members, was taught as a one group due to their small number. The very first pretest was based on â€Å"Fact versus Fiction, What are the myths about overall health and wellness through diet, exercise and stress reduction strategies?† was completed by all the members in order to assess their knowledge before the commencement of the seminar. There was a median score was 49% which showed that the awareness of the study group was adequately lacking. The level of development of the group members showed 50% of the group at a high school diploma level, 25% at a Bachelor’s Degree level, and 25% at an Associateâ €™s Degree level. Even though the majority of the participants had corrective vision, one particular member stated challenges in hearing. Gender, religion and race were diversity in the group, two younger members tended to have a more holistic viewpoint seeking alternatives to taking stress strategies. The others showed preference to a more medicinal interventions (Loyd, Lake, & Greenberg, 2004). The learning styles and strategies The strategies and styles of learning that was preferred by the group include: question and answer, explanation and demonstration, and group discussion. Learner Objectives ? The learning objectives for the health promotion teaching plan include:? Affective Domain: the group members are willing to listen actively to presentation given by their instructor on overall health and wellness through diet, exercise and stress reduction strategies as they engage in a group project; Cognitive Domain: every group member will be able to state five facts on overall health and wellness through diet, exercise and stress reduction strategies following the completion of the seminar; Psychomotor Domain: By the end of training, group members will be able to appropriately measure their own stress levels and document the possible stress strategies preferred. Teaching Plan The teaching instructor needs to exhibit flexibility always with respect to, not only the teaching plan in an effort to meet the individual needs of the learner, but also to the learning objectives. Teaching Plan The teaching plan that will be implemented will include the following aspects: Written Pretest â€Å"Fact versus Fiction, What are the myths about overall health and wellness through diet, exercise and stress reduction strategies?† guidelines on healthy lifestyle guidelines for all the participants relayed through explanation and answering questions, such as eat a healthy balanced diet rich in fruits and vegetables, whole grains and high fiber foods; eat fish at least twice per week; limit sodium intake; and drink no more than one alcoholic drink per day, and getting about 200 minutes of moderate intensity exercise per week. Evaluation of Teaching and Learning A critical evaluation of all the contents in the last phase of the health promotion teaching plan will be carried out. The teaching plan was precise, clear, and focused on the members in the targeted age group. All the registered nurse, who adheres to the format of the teaching plan, would have the

Week four Essay Example | Topics and Well Written Essays - 250 words

Week four - Essay Example Nurses are constantly encouraged to seek new knowledge. They also tend to base their practices where patients are concerned about evidence. Nurses also characteristically position themselves to offer direction, information and input concerning decisions that have to do with resource allocation. In hospital environments decisions that are concerned with staffing, salaries, and issues that have to do with the practice environment need to be under the jurisdiction of nurses. This is because in most instances, it is the nurses who use all these resources and facilities on a daily basis and so are more likely to recognize what is required. In addition, medical institutions that esteem diversity are more likely to view the nursing profession with considerable respect. In institutions where nurses are not valued, even though they are responsible for most of the tasks, the nursing staff usually has to labour to create strategic plans that uphold diversity and respect through leadership development (Tagney and Haines, 2009). The perceptions of the significance of nursing as a profession appears to vary across different medical organizations. For example, in medical centers whose aim is to develop cures or vaccines through comprehensive research programmes, nurses tend to feel left out and irrelevant. Moreover, in institutions where all activity is centered around patient care nurses tend to feel empowered, and that ther contributions are

Business report Essay Example | Topics and Well Written Essays - 2250 words - 1

Business report - Essay Example London set out to fight this challenge by taking on a new technique in the preparation and carrying out of the games, and with its great success it set high standards for future host cities of the Olympics. From the outset, the London Olympics Delivery Authority has outlined a number of key objectives. These were: They would set out to make the London Olympic Games the Greenest games ever. This would be the greatest challenge given that the site of the new Queen Victoria Park, which would be the games main attraction, was highly contaminated. The Olympics Delivery Authority had to not just consider the games but beyond so as to determine how the utilization of the venues would bring about certain return on investment. The creation of the Olympic Park was one of London’s Olympics most visible achievements. The park was rehabilitated from what was once a contaminated industrial land full of waste materials and unfriendly environmental hazards. After construction, the Olympic Par k became the largest new urban parkland in all of Europe for the past 150 years. Slick incorporation of recycled materials into the architectural layout of the Olympic venues made them boast of quit impressive sustainability credentials. An example was the Olympic Stadium, where the ‘top ring’ of the venue was constructed using surplus gas supply pipes. Another major achievement was the utilization of recycled rainwater and the implementation of the "zero waste" policy. This was achieved in the construction of the following; The Olympic Velodrome. This was constructed with 100% sustainably sourced timber, and this drifted away from the normal use of stone and ballast or welded metal which are great contributors in pollution and also time consuming in construction. The Copper Box. This was covered with recycled copper that helped save on construction costs and also reduced water use by 40% with installations of water harnessing structures that recycled rainwater. The Lon don Olympics 2012 was able to measure its carbon footprint over the whole project term and it committed and achieved a ‘zero waste’ to landfill target implemented through the Zero Waste Games Vision. The organisers of the Games were able to save the correspondent of 400,000 tonnes of carbon dioxide and this was attributed to their sustainable practices. Recycling was a major achievement with 62% of that waste being recycled, reused or composted and 99% of the waste from the installation of the Games venues was recycled or reused. The innovative biomass boilers that supplied cooling and heating to buildings in the Olympic park by burning woodchips and a range of sustainable fuels continue to serve the community long after the completion of the games. The end of the Games did not mean an end to the sustainability project rather it was a flagship. A number of environmental projects in East London continue to benefit from funding in relation to the sustainability legacy of London Olympics 2012. There was a launch of government grants awarded to local community groups and civil societies to help provide practical information and advice about sustainable living. These initiated projects encourage the community to adopt more sustainable lifestyles, from reducing energy use and cycling more. These recent legacy highlight schemes include: Annual Ride-London Event- Two day world class cycling event. Wild Kingdom, Three Mills Greens in Stratford- A play-area for kids with

Chinese history (east asian studies) Essay Example | Topics and Well Written Essays - 500 words

Chinese history (east asian studies) - Essay Example Leaders in China remain worried about this incident, since the possibility of a popular uprising of a similar kind worries them. This could also lead to a schism in the leadership that would be disastrous for the unity of the nation. Shirk points out the parallel in history that worries the Chinese leadership, the breakup of the Soviet Union, which was the result of widespread discontent. Shirk points to the support of the People’s Liberation Army (PLA). In the absence of this support, the possibility of a similar breakup looms large, that worries the Chinese government, which seeks to prevent it through maintaining an authoritarian regime. 3. The evolution of the Chinese foreign policy is something that has caught the eye of various political thinkers and foreign policy analysts. The change from a passive approach to one that actively engages in the political affairs of the world in an active manner signals a change of approach that coincides with the entry of China as a supe rpower in the political arena. It is a change from the erstwhile policy of China that was aimed at attaining the status of a superpower without causing any damage to its internal situation of peace. This shall however, according to analysts around the world, cause a certain kind of conflict between the new and the old power, by which is meant the United States of America and China.

Apple case study Example | Topics and Well Written Essays - 750 words

Apple - Case Study Example pany’s business strategies are unique in the sense that it designs, manufactures, and markets a variety of personal computers, portable digital music players, and mobile communication and media devices. The company’s manages its distribution channels by selling its products globally through its retail stores, direct sales force, online stores, and third-party cellular network carriers. Apple Inc. has undergone major revolutions since its founding in 1976 with Steve Jobs playing a significant role of sustaining the company’s business strategies as a co-founder. Since 2007, Apple has gained a large chunk of the market share, considering that it faced a number of challenges in the past that arose from mismanagement and boardroom wrangles. As at January 2010, Apple’s board of directors had eight members with Steve Jobs playing an active role as the company CEO and internal board member. Like any other big company with an international presence, Apple has had it fair of bureaucracies with its top management undergoing major reshuffles over the years. Apple’s business strategy embraces innovation in that the company optimizes customer experience through constant innovation of its soft wares, hardware, internet features, and other peripherals. The company has gained a competitive advantage by developing its operating system, unlike its rivals that do outsource for the products. By using a unique business organization, Apple has amassed huge market share in Europe, Asia-Pacific, America, and Japan. The company organizes its business or geographical basis in order to manage the market segments efficiently. Although Apple faces stiff competition from manufacturers of rival products, the company has edged out its competitors through use of cutting-edge technology. As a founding member and CEO of Apple, Steve Jobs played a primary role in resuscitating the company, especially during economic and management crisis. For close to four decades, Steve Jobs has

Lauching a Lebanese Beer Company Essay Example for Free

Lauching a Lebanese Beer Company Essay Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination, even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut, Lebanon was in shambles, the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition of brewing beer. As discussed below within the framework of a SWOT analysis, several factors contributed to the success of the company, and will play an integral part in the company’s future as it expands to meet demand. SWOT Analysis A SWOT analysis is meant to drive a company into meaningful action to capitalize on its strengths to seize opportunities as well as protect itself from outside threats or internal weaknesses. Strengths 961 Beer is fortunate in that it benefits from several internal strengths. Organizationally, the company is simplistic: with few employees and condensed management, the company is able to benefit from the strong direction of a select few. In addition, the few people involved, particularly Hajjar and Henrik, have a passion for food and drink and enjoy the process of providing high quality wine to their customers. In addition, with less â€Å"baggage† the company is able to quickly innovate and adapt to changes in the customers tastes. Hajjar is also very passionate about food and wines of the region, leading to his dedication to the success of 961 Beer. He provides leadership that focuses more on the product itself, in order to ensure that it will be a beer that the Lebanese will be 1 proud off. As a recent CEO, Hajjar also appears to bring a substantial amount of capital to initially invest in the business. However, money runs out quickly, and now 961 Beer must pay for itself. The 961 Beer product line also has several strengths. The beer is of high quality because it was produced using only fresh ingredients and in small batches. The company is able to produce several new beer styles, and it heavily uses Lebanese products in brewing its beer. This gives 961 Beer a unique advantage over other beer options, and it attracts customers who are looking to try something new, all while support Lebanese products. Several areas of marketing also have specific strengths. 961 Beer was able to coin the catchphrase â€Å"Are you resistant to change? † which took off in a time when the country was suffering from the effects of war. â€Å"Change† is a simple idea that is very popular in a downtrodden country, and by associating itself with such a concept, 961 Beer is able to appeal to a large group of potential customers. To further this concept, the packaging is deliberately â€Å"under-designed† and meant to be seen as simplistic, pure, and natural, which will attract customers interested in such aesthetic characteristics. The pub is also strategically placed in Beirut’s bustling nightlife scene. This helps to increase 931 Beer recognition and build brand loyalty among new customers. The pub also helps to provide as a gathering place for people to come and education themselves about the brewing process and try various types of beer. Weaknesses Like most entrepreneurs, 961 Beer was started by founders who had very little idea of what they were doing. By trial and error, Hajjar was able to brew batches of beer in his kitchen for several months until the beer began to improve. Although 2 Organizationally, the company is operating at capacity and is simply unable to produce any more for its additional customers. Also, it does not appear that 931 Beer is able to adequately predict how much demand is set to grow. Because the company is still new, there is little money for expensive advertising. This means that customers will be less mainstream, and more trendy, with the ability to follow the latest trends on the internet. Opportunities 961 Beer is the first craft beer in Lebanon in recent memory, even though Lebanon has a history in beer brewing. Education of customers leads to a fun, exciting experience that allows customers to â€Å"experience change† by trying more types of 961 Beer. This opportunity to provide a personal touch will give customers a lasting positive impression of 961 Beer. Personal interaction with customers allows the company to collect feedback on its beers and make adjustments. Customers are interested in supporting companies that heavily use Lebanese products. Particularly when the country is plagued by war, providing people the opportunity to work and be part of 931 Beer is a great way to create loyal customers. Advertising on social media is an effective way of reaching the younger, trendier crowd that is more along the lines of who is frequenting the bars and drinking on a regular basis. Threats Clearly, the colossal threat to the company’s survival is the place of its headquarters. Lebanon is routinely in wartimes, and has been through several wars with neighboring countries ever since 961 Beer began in 2006. Unfortunately, visitor levels to the 961 Bar decrease when conflict increases, which makes sales plummet. The competitive environment is monopolistic. The local beer market was monopolized by Almaza, which was acquired in 2002 by Heineken. In total, Heineken 3 controlled about 70% of the local beer market at the time 961 Beer was founded. With so much power, Heineken has pricing power that 961 Beer cannot match. Other bars became more reluctant to sell 961 Beer because the bar was seen as a threat to their own business. 961 Beer will need to befriend these bars and show them that the bars can enjoy more success by joining 961 rather than going against them. Many customers are not accustomed to drinking anything besides commercially processed, mass-produced beer from large competitors. This means that 961 Beer must educate their customers about the different types of beers and convince them to try 961 Beer. Evaluation Plan: Expand outside of Lebanon Based on the analysis performed above, it is clear that 961 Beer must expand out of Beirut, Lebanon in order to remain successful. While this will increase the risk of lesser quality or require the use of non-Lebonese products, expansion is required to ensure the company’s long-term success. Several steps must be taken before the expansion, all while 961 Beer continues to grow business in Beirut and manage bar operations. First, 961 Beer must address its capacity issues. 961 Beer seems to have had some difficulty in predicting the amount of beer it needs to brew in order to meet the growing demand. An analysis of their books will be helpful to garner a better idea of what demand will look like in the future, accounting for their company’s growth rate. Next, 961 Beer needs to establish relationships with businesses in neighboring cities and countries. Bottling and shipping beer from Lebanon is unrealistic with high likelihood of war, so 961 Beer will need to establish microbreweries within these other locations. Quality can still be maintained by ensuring that Lebanese ingredients are still used in the brew, but costs can be recuperated by charging customers in those 4 countries a higher premium for the same beer. Finally, 961 Beer needs to join international beer festivals in other countries in order to garner worldwide interest and to further increase recognition and demand among worldwide customers. There are several major risks that could undermine this plan for expansion. Clearly, the largest threat to 961 Beer is the ongoing threat of war in Lebanon and neighboring countries. Unfortunately, there is little to nothing that can be done to stop this threat. Without expanding into other countries, a war in Lebanon could wipe out the entire company. However, as discussed above, 961 Beer can minimize this risk by establishing separate microbreweries in other countries so that there is no single source where 961 Beer is brewed. Nonetheless, establishing other microbreweries increases another risk: the risk of uneven and unequal quality. 961 Beer can lessen this risk by brewing its â€Å"brewmaster’s select† along with seasonal beers to appeal to customers in the new countries. 5.

The character of Macbeth throughout the play Essay Example for Free

The character of Macbeth throughout the play Essay Macbeth is one of Shakespeares four great tragedies, which contain witchcraft, treason, and bloody murder. In the following essay, I will be writing about the way I feel towards the character of Macbeth throughout the play and the way in which he changes. Does Shakespeare present him in such a way that we can to some extent understand, even feel for this disloyal, self seeking murderer or can we relate to Malcolms description of him as the dead butcher? Our views on Macbeth change throughout the play because Shakespeare portrays him in many different ways. At the beginning of the play he is seen as a brave soldier, at the top of his profession and rewarded by King Duncan of Scotland. He is spoken about as Brave Macbeth and Worthy gentlemen after his heroism in battle, only to later become cruel and unjust. He had defeated the Norwegians and on his way home meets three witches. The audience in Shakespeares time believed in witches and their sinister side, leaving the audience sceptical when Macbeth communicates with them, leading us to believe he is connected with evil. The witches then give Macbeth three predictions: All hail Macbeth! Hail to the thane of Glamis! All hail Macbeth! Hail to thee thane of Cawdor! All hail Macbeth! That shalt be king hereafter. Macbeth is already thane of Glamis but chooses not to believe the witches because he feels that the Thane of Cawdor is alive. Soon after some messengers come and deliver, the news to Macbeth that he has been granted the thaneship of due to a treasonous crime committed on the Thane of Cawdors behalf. Macbeth starts to believe that a third prediction is likely to occur, given that the first two appear to have. Two truths are told, as the happy prologues to the swelling act of the imperial theme. Macbeths fatal flaw of ambition then overcomes him and he begins to contemplate regicide which, he feels is the only way of becoming King, My thought, whose murder is yet but fantastical. The attitude of the audience changes completely, however, the next time Macbeth meets up with the witches. Sympathy cannot be felt for Macbeth, as it is he who goes to the witches, not the contrary. At this stage, we cannot help but speculate concerning Macbeths apparent involvement with the evil forces, suggesting that he may have some evil present in him. One of the witches confirms this when admitting, Something wicked this way comes. Macbeth turns to the witches because of his insecurity. He is the subject of growing suspicion among many people, despite obtaining his ambition of kingship. On the contrary, he was enlightened when first meeting the witches that Banquos sons would be kings. This implies that children will be unable to follow Macbeth in the line of royalty and intrinsically apprehends Macbeth. In an attempt to find out how to keep his throne, Macbeth confronts the witches about his future. He is consequently granted three apparitions: Beware Macduff, None of woman born shall harm Macbeth. Moreover, Macbeth shall never vanquished be until Great Birnam wood to high Dunsinane hill shall come against him. These apparitions are all ambiguous, deliberately intended to mystify Macbeth and the audience. Why does Macbeth have to be cautious of Macduff? If no born son of a woman can harm Macbeth then who can? It is possible for a wood to move of its own accord so did Macbeth have nothing to fear? The ambiguousness of these apparitions and the manner in which Macbeth interprets them makes Macbeth over confident with regards to his safety because we later learn in the play that Macduff was not born of woman but of caesarean. We also learn that Macduff and Malcolms army cut down Birnam Wood and uses it as camouflage to get closer to Macbeths fortress without him seeing them. With the information they feed him with, the witches offer a hand of encouragement for Macbeths decisions (e.g. he kills Banquo because the witches say that Banquos sons will be kings) but are never responsible for what Macbeth does. They simply put ideas into his head, acting as a catalyst for his actions. The main influence on Macbeth, however, is his wife, Lady Macbeth, portrayed as a manipulative and domineering power. When Lady Macbeth hears about the predictions of the witches she immediately ponders murdering king Duncan. She realises, however, that although Macbeth is very ambitious, Thou art not without ambition, he is too compassionate to carry out the murder, I fear thy nature, is too full o th milk of human kindness. Lady Macbeth therefor formulates a plan. Lady Macbeth honours and loves her husband very much. She also conscious of her husbands reluctance to be thought of as a coward and when refusing to go ahead with murdering the king We will proceed no further in this business, uses the weakness to insult his manliness Was the hope drunk Wherein you dressed yourself? She therefor manipulates him into agreeing to commit the regicide. At this point in the play, we feel some compassion towards Macbeth, as he is weak in resisting his wifes ever growing influence. We become wary of the responsibility Lady Macbeth has on her husbands change of heart. Interesting to note, also, that at Shakespears time the husband would have been the dominant partner, and therefor the audience would have been cynical towards Lady Macbeth for her scheming ways and rare ability of being authoritative over her husband. In the scene just before Macbeth goes to kill Duncan he initially decides himself in his soliloquy to murder Duncan, despite the profound reasons not to. Macbeth appreciates Duncans fine qualities- his humility and his integrity in carrying out to perfection the tasks of kingship and knows that to destroy such virtue would be a crime against heaven. This leaves the audience divided in their opinions concerning Lady Macbeths influence on the plot. At this stage, I remain indefinite as to whether Macbeth really is the ruthless party in the murder or whether his wifes influence is the decisive passage. Lady Macbeths moral conscience is not as evident as her husbands. She is now the stronger of the two, and Macbeth cannot stand up to her accusations that he is a coward, lacking in manliness, and a traitor to his word. He yields to her, and in order to prove himself a man in his eyes submits to a womans guidance. Despite this, the couple has an affectionate relationship My dearest Love. Eventually the only loyalty that Lady Macbeth and have is their loyalty for each other. Disloyalty is shown when Macbeth murders the king just to make sure he keeps the throne. Unreasonable ambition takes over, with the consequence of loosing the things that were once important to the both of them. Lady Macbeth not only influences Macbeth on the murder of King Duncan but Macbeth also advances in killing his dearest friend Banquo and the wife and children of Macduff. When hearing of these unruly murders and realising that her husband is behind them she is driven insane by the sheer grotesqueness of them, The thane of Fire had a wife; where is she now? before her eventual act of suicide. Although not greatly evident King Duncan himself is a significant influence on Macbeth. Duncan is a very bad judge of character. He trusted the Thane of Cawdor He was a gentleman on whom I built absolute trust. However, The Thane of Cawdor turned out to be a traitorous villain. Duncan then gives Macbeth the thaneship of Cawdor. This is Dramatic irony as he is giving Macbeth the title of a traitor. This is also the wrong step because it raises Macbeth above all the other lords. Duncan praises Macbeth for his bravery at war, consequently making the other lords envious of Macbeth, and raising Macbeths ego. These three influences, the witches, Lady Macbeth and Duncan contribute significantly to Macbeths change in character throughout the play. The story unfolds as follows: The first time we hear about Macbeth is when the witches mention his name. This would make the audience feel uneasy and they would wonder why Macbeth is associated with evil. Their minds are then put at rest when the captain refers to him as Brave Macbeth. Macbeth is portrayed as a hero. He defeats the Norwegians and is rewarded with the thaneship of Cawdor so the audience admires him. They think that he is a loyal and worthy subject to the king. Then the witches meet with Macbeth; the audience would begin to have doubts about his loyalty when he starts contemplating about murdering the king. Macbeth then admits If chance will have me king, why, chance may crown me, without my stir. This emphasises that he is still unsure about having to murder King Duncan and at this point feels that if the witches have predicted it then fate will make him king without him having to do anything. King Duncan then names his son Malcolm as heir with Macbeth realising that he cannot become king unless he does something about it, That is a step On which I must fall down, or else oer-leap. Macbeth thinks a great deal about murdering the king and reasons for it and in his soliloquies the audience would see his thoughts and begin to feel sorry for him because his ambition is so strong that it is having a psychological effect on him. Nevertheless, in the end, despite the many doubts ultimately decides himself to kill Duncan. The audience can no longer feel sympathy for his actions because the decision to kill the king is his own; they would feel horror and dissatisfaction because of what he has done. During the time that Shakespeare was alive and Macbeth was first shown on stage people thought that regicide was a horrific crime and he who commits it, was eternally damned to hell. After Macbeth kills Duncan, he meets with Lady Macbeth. This scene (act 2 scene 2) is the plays most tense and dramatic. At the beginning, we see Lady Macbeth by herself in an agitated state. Every small noise unsettles her Hark! When Macbeth intrudes the pace changes, with the distinct exchange of questions and answers between them. This emphasises their state of nerves. We get an insight into Lady Macbeths character and the part she has played in the murder and also a little hint of weakness on her behalf when discovering that she went to kill Duncan but couldnt because he reminded her of her father, Had he not resembled My father as he slept, I had donet. We hear how Macbeths preoccupation with not being able to pronounce amen after hearing the prayer demonstrates his state of mind his guilt and his awareness that he has sold out to evil and the powers of darkness. Because Macbeth is so tense he forgets to leave the daggers at the murder scene and when Lady Macbeth tells him to take them back he says, I am afraid to think what I have done; Look ont again I dare not. Therefore, Lady Macbeth takes them back. When she goes to return the daggers Macbeth has a short soliloquy. This gives us an insight into his state of mind. He is full of guilt, will all great Neptunes ocean wash this blood Clean from my hands? This means that he cannot rid of the guilt. As a knocking is heard on the castle gates, Lady Macbeth returns but her husband is already regretting what he has done saying, Wake Duncan with thy knocking! I would thy couldst! Duncans sons Malcolm and Donalbain then flee the country for fear that their turn to be murdered will come so Macbeth becomes king. Despite having this title he is still insecure, with the prediction from the witches of Banquos sons becoming king, Macbeth decides that he has to prevent this fate and therefor hires murderers without Lady Macbeths knowledge to kill Banquo. This shows the audience how their relationship is breaking up. We are shocked at Macbeths decision to kill Banquo because he was Banquos best friend. After Banquo is murdered Macbeth hallucinates, he sees the ghost of Banquo covered in blood sitting in his chair at a banquet. All Macbeths lords are present but they cannot see the ghost, Lady Macbeth tries to relax him when saying, you look on but a stool. She tells him that what he is seeing is merely an illusion like the air drawn dagger which led him to Duncan. This indicates that after the murders Macbeth has a guilty, unquiet mind. He fears every one and in front of all the lords, he proclaims himself unstable. To the audience it appears as if Macbeth is turning insane and they sympathise with him because he has lost every thing dear to him: his best friend, his absolute trust and loyalty to his wife and the security of lots of friends who support him. Because of this insecurity, Macbeth pays the witches a visit with them showing him the three apparitions. With theses apparitions Macbeth is re-assured, his interpretation of them leads him to think that he cannot be harmed Then live, Macduff: what need I fear of thee? Macbeth then finds out that Macduff has fled to England in an attempt to encourage Malcolm to bring an army to fight Macbeth, filling him with anger. This provokes him to get revenge on Macduff: The castles of Macduff I will surprise, Seize upon Fife, give to thedge othsword His wife, his babes, and all unfortunate souls That trace him in his line. This would horrify the audience; the modern day audience would be more horrified at this murder than the 17th century audience who would think that regicide is worse. The modern day audience would feel nothing but contempt for Macbeths act of slaughtering women and children. Macbeths character at this point is completely destroyed; No heroism, loyalty, or any good qualities that he once had are left. No sympathy can now be given from the audiences point of view or any other character in the play. Lady Macbeth commits suicide because of guilty conscience regarding what she has done and what Macbeth has done. Macbeth subsequently hears that Malcolm and Macduff are coming towards him with a great army, He is not too worried because of the witches apparitions and he says I will not be afraid of death and bane Till Birnam forest come to Dunsinane. Macbeth receives the news of his wifes death and through his soliloquy reveals that he cannot grieve for her, due to having his mind in the direction of battle She should have died hereafter. Only at this point does Macbeth realise that he has nothing left and all because of his over ambition. A messenger later comes and announces that Birnam wood is moving. The armies of Malcolm and Macduff have cut down the forest and used it as camouflage. Macbeth begins to lose hope and feels like they have tied him to a stake. In addition, he cannot fly. Nevertheless, he decides that he will fight on Ill fight, till from my bones my flesh be hacked. Macbeth then sets out to fight he kills a man and still holds on to the apparition from the witches that no one born of a woman shall harm him, Swords I smile at, weapons laugh to scorn, Brandished by man thats of a woman born. Macduff confronts Macbeth and Macbeth is not very fearful of him because of the witches apparition. He says to Macduff: With thy keen sword impress as make me bleed: Let fall thy blade on vulnerable crests, I bear a charmed life, which must not yield To one of woman born. Macduff then replies saying that he was not of woman born; he was from his mothers womb Untimely ripped Macbeth now knows that Macduff is going to kill him but he shows a last bit of courage and he fights on. The audience cannot feel admiration for Macbeth because of what he has done only sympathy because he has noting left, and he knows it. Macduff then kills Macbeth and hails Malcolm as King. At the end of the play, we see Macbeth a respected hero turned into a vengeful villain through unreasonable ambition, with the influences of people around him. He commits regicide, murder, and vengeful slaughter. After the murder of Duncan, Macbeth is horrified to think of what he has done. Shakespeare contrasts Macbeth and his wife in their attitudes of the murder. Lady Macbeth is bold and confident, because she does, not understand that the deed is morally wrong: he only concern is to destroy the evidence. Macbeth, on the other hand, awakens to a consciousness of guilt that will remain with him until his death. At times, Shakespeare encourages the audience to feel sympathy and understanding for Macbeth but at times all that the audience can feel for Macbeth is horror, anger, disgust, and contempt, although at the end of the play he shows tremendous character when facing certain death.

Yeast Activity in Rice Wine Fermentation

Yeast Activity in Rice Wine Fermentation In this study, the effect of different starter culture has been studied and the activity of yeast during the rice wine fermentation also being observed. The UHT milk were being mix with different kind of starter culture. Later, the yoghurt mixture were being incubated and further undergoes chilling period which results in the desired yogurt. Natural yogurt and Lactobacillus Casei Shirota had been chosen to be the best among other starter culture as the pH is drop dramatically and this proves that, the metabolite activity was high. As for rice wine fermentation, yeast was being added into the rice and being mix thoroughly. The specific gravity and pH were being observed. The pH value of the rice wine decreasing as this proves that the acidity is increasing due to the metabolite activity of yeast. The specific gravity of the yeast shows increase as this indicates that the sugar were being extracted out from the rice. Introduction Ethanol fermentation had been found by human beings which indicates that the change that being caused by the bacterial action could results in the formation of products that were enjoyable to consume. For example, the spoilage of fruit juices can results in the formation of wine. An early experiment carried out by Eduard Buchner in 1896 in which he grounded up a group of cell with sand until it totally being destroyed. The liquid that remain were being extracted and being added to sugar solution. He assume that fermentation could not occur since the cells are dead because there are no life-force needed to carry out fermentation (Albasi et al., 2001). Fermentation is the process which produces alcoholic beverages or acidic products. The fermentation which occur basically involves in the breaking down of complex organic substances into simple substances (Budslawski and Drabent, 1972). Glycolysis provide an energy towards the microorganism and causing sugar molecules to be split up and the electrons were removes from electrons to molecules (Arici et al, 2004). The electrons were being passed around to an organic molecule such as pyruvic acid resulting in the formation of a waste product such as lactic acid, ethyl alcohol and etc which is vital to utilized fermentation (Arici et al, 2004). The production of yogurt is mainly through fermentation by lactic acid bacteria at the range of 27à ¢Ã‚ Ã‚ °C 40à ¢Ã‚ Ã‚ °C. The mechanism by which the synergistic effect of Streptococcus spp. and Lactobacillus spp. have been well studied (Collins and Gibson, 1999). The process mainly involves in the pretreatment of milk, homogenization, heat treatment and cooling. Many study have been done towards the probiotic bacteria which can be used as the starter culture in the yogurt production which being health benefits (Shortt, 1999). In the rice wine production, the end product which is wine is resulted from glucose fermentation. Glucose which is present in the rice will be broken down to form alcohol under favourable condition of the yeast (Arici et al., 2004). The rice wine will continue until all sugar were used up and being converted to alcohol. Based on (Arici et al, 2004), the process of producing rice wine has two steps where by saccharification process is the first step which uses fungal in order to hydrolyse the rice starch into sugar. The next step which involves are utilizing the product of saccharification to ethanol which can be describe as below: In this experiment, the studies aim to look the effect of different starter culture that has being used for yogurt production and to observe the rice wine fermentation in the changing of pH and specific gravity. Materials Methods: Yogurt fermentation There were 6 different starter culture that had been used which were natural yoghurt, Pseudomonas sp., yeast, Lactobacillus casei Shirota (Yakult), Lactobacillus acidophilus (vitagen) and Lactococcus Lactis. Then, 12 mL of these starter cultures were being added into 500 mL UHT milk and being labelled separately. The pH of the milk before and after adding the starter culture were being taken. The mixture were being incubated at 40-46à ¢Ã‚ Ã‚ °C for 4 5 hours. After this incubation, the pH of the yoghurts mixture will be tested again. The yoghurts were being incubated at 5à ¢Ã‚ Ã‚ °C and the pH and also gram stained were performed after this chilling period. Below is the flow chart which summarises the methods of yogurt fermentation: Rice wine fermentation 1 kg of cooked rice were being prepared and being placed in a room temperature when conducting this experiment. The rice then were mix in ground with starter culture which are yeast and gradually being added up with approximately 1L of water until all the rice were mixed thoroughly with the yeast. The pH and specific gravity of the rice were being taken every day. Below is the flow chart which summarises the methods of rice wine fermentation: Results Yogurt production In the first session of the yoghurt production, 12ml of the starter culture which are natural yoghurt, Pseudomonas sp., yeast, Lactobacillus casei Shirota (Yakult), Lactobacillus acidophilus (vitagen) and Lactococcus Lactis being inserted into the UHT milks. Then the pH were taken and being followed by incubation at 40-46à ¢Ã‚ Ã‚ °C. The pH and visual observation were taken again and continued to under chilling stages at 5 à ¢Ã‚ Ã‚ °C. The final results and observation were taken. The morphology of the microorganism in the yogurt mixture were tested using the gram stain methods and being visualize using the microscope. In order to specify the identity of the microorganism and the quality of the product, the pHs and the gram stain observation were being compared. From table 1, all of the starter culture that was being used have a decrease in pH value from the inital pH to the incubated pH after undergo 40-46à ¢Ã‚ Ã‚ °C incubation. All of the starter culture also have an increase value after undergo 5à ¢Ã‚ Ã‚ °C chilling period. From figure 1 and table 1, the similarity and differences of morphology between all types of starter culture was being identified. When undergone gram staining, all of the starter culture showed purple colour under microscope indicates that it was gram positive bacteria instead gram negative bacteria which exhibit pink colour. Under the microscopic observation, the arrangement and shape of the bacteria was also being observed. Rice wine fermentation The experimentation of rice wine had been done for several days in which in the first day, the starter cultures were being mix with water and rice. The measurement of the pH and specific gravity were being taken every day until day 3. Based on table 2, the pH and specific gravity were being shown. The pH were found to be decreasing each day with the final pH was 2.94. The specific gravity shows an increasing value from 1.015 cm to 1.07 at day 2. However, the value are maintain at day 3.The appearance and morphology were being observed through wet mount techniques which use LPCB stain. The observation of yeast morphology can be seen at figure 2. Discussion Yogurt Production The yogurt production mainly used microorganism in its process which these microorganism having roles in the production of the lactic acid and controlling the aroma and flavour of the yogurt. The quality of the yogurt basically depending upon the time, temperature and the types of the starter culture that were used in the process. The common starter culture that was being used are Streptococcus thermophilus and Lactobacillus bulgaricus. The need to control the optimum temperature for the activity of the microorganism is important to obtain proper yogurt taste and quality. The conditions with low temperature will cause the culture to grow slowly in order to fully acidify the milk and to achieve proper taste of yogurt. However, higher temperature will cause the starter culture to be killed and the activity of the microorganism will goes down and the proper yogurt will be failed to produce. This is the consequences that might happen when the optimum temperature is not met. The secretion of the microorganism metabolite will contribute to the taste and flavour of the yogurt. This secretion and formation of the metabolites are basically depends on the growth rate of the microorganism. The incubation of the milk and starter culture for 40-46à ¢Ã‚ Ã‚ °C for 5 hours is the condition to assist the fermentation of the microorganism in the starter culture and producing the metabolite products. The temperature and time that is being set up in this experiments are being chosen to be the optimum condition for the fermentation to occur (Galesloot et al, 1968) and the rate of the culture metabolism would be higher (Gupta et al., 1996). If the metabolism of the culture is higher, the taste of the yogurt will be much sweeter (Galesloot et al., 1968). When the desired pH of the acidity is reached, the yogurt was quickly being chilled at 5à ¢Ã‚ Ã‚ °C in order to suppress the fermentation process and any metabolic activity of the microorganism. This is to ensure the quality and taste of the yogurt are being maintain and no further activity of the microorganism in order to prevent the spoilage of the yogurt (De brabander et al, 1999). This is important to estimate the standard of the yogurt product. There were 6 different starter culture that has been used in this experiment which are natural yoghurt, Pseudomonas sp., yeast, Lactobacillus casei Shirota (Yakult), Lactobacillus acidophilus (vitagen) and Lactococcus Lactis. The UHT milks that were given are at the pH of approximately 6.0 and these yogurts are being incubated in the same temperature and time. The result for the natural yoghurt shows the decreasing pH after being incubated at 40 -46à ¢Ã‚ Ã‚ °C for 4 to 6 hours which are from pH 5.31 to pH 2.90. But there is apparent increase in the pH after the chilling period of 4à ¢Ã‚ Ã‚ °C which is to pH 3.69. The other starter culture also has the same pattern of pH which decreases after being incubated at 40-46à ¢Ã‚ Ã‚ °C and increase after the chilled period of 5à ¢Ã‚ Ã‚ °C. But for the other culture, the pH increase after undergo chilling period at 5à ¢Ã‚ Ã‚ °C does not as obvious as the natural yogurt. The underlying reason for this condition to occur is that the production of the Carbon dioxide (CO2) due to lactose fermentation causing the pH to decline after incubation period of 4 to 6 hours at 40 46 à ¢Ã‚ Ã‚ °C. The growth of Lactobacillus is increasing and its predominates the whole yogurt produce more acid and causing the acids to accumulates which leads to the decrease in the pH of the yogurt for all of the starter culture that were being used in this experiment (Gomes and Malcata, 1999). All of the starter cultures have slight increase in the pH after being chilled at 5à ¢Ã‚ Ã‚ °C and this is not as what is being expected. The chilling period of 5à ¢Ã‚ Ã‚ °C should maintain and control the acidity of the mixture by reducing the metabolism activity of the starter culture which present and thus, reducing the byproduct formation at this step (Gomes and Malcata, 1999). However, the experimental result does show an increase due to several reasons. The first reason is that, there might be contaminants or other types of the microorganism that might interrupted the activity of the Streptococcus thermophilus and Lactobacillus bulgaricus in this experiment. Hence, this interruption causing the low acidity and thus increase the pH. The other possible reason is that after the chilling period, the yogurt was not mixed causing pH gradient and the acid only concentrated at one part. But, to test the pH value using the pH meter, the yogurt was mix before testing the pH causing t he acid to be distributed and resulting in the homogenous solution which was less acidic. This is why the results after chilling period for all types of starter culture are increased. The observation that can be seen for natural yogurt is that after being incubated at 40-46à ¢Ã‚ Ã‚ °C, the condition for which fermentation can occur is that, the yogurt have sour smell and have the appearance of milky curdles on the top and liquid at bottom and the consistency is thick and not even. Mostly of the visual observation of the yogurt with different starter culture have this curdles on the mixture and develop some sort of sour smell. This is because the acidity causing the disruption in the tertiary structure of the protein in the milk (Albasi et al, 2001). Hence, this situation produce curdles in the mixture. The smell of the mixture with different starter culture also have some sort of sour- like smell which can proved that the yogurt contain carbon dioxide. Based on the result in this experiment, the natural yoghurt has the minimum pH compared to the other starter culture followed by yakult, lactococcus lactis and vitagen after the incubation period of 40-46à ¢Ã‚ Ã‚ °C. This is because the acidity shows that Lactobacillus predominates the yogurt mixture and produce more acid causing decreasing in the pH. The pH after the incubation at 40-46à ¢Ã‚ Ã‚ °C of Pseudomonas sp. and yeast are higher compared to the other due to the acid production is lower and thus produce less acid causing the pH to be high. For the gram stained, the entire results shows gram stain positive in which under the microscope the image that could be seen is in purple colour. Most of the results are based on the expected. However for the yeast culture, no yeast being observed but the other types of microorganism can be seen. This is due to the presence of contaminants that might be cause during the pH measurement. At the bench, only one pH meter were provided and this will cause contamination of the pH meter resulting in the discrepancies in the result. The possible reason for this to occur is that the yeast might not being activated with the yogurt condition. This is due to the unfavourable condition for the yeast to grow. Hence, causing the other microorganism to dominate the yogurt. The result from the experiment showed that the natural yoghurt and Lactobacillus casei shirota (Yakult) was chosen to be effective starter culture in yogurt production due to the decline in the pH which shows that the bacteria were actively producing metabolite by product during the fermentation stages occurring. The high metabolite will fasten the yogurt flavour when being added with milk and fasten the process which will prevent spoilage of food and maintain the quality of the food. Rice wine fermentation For the rice wine fermentation, the pH are decreasing across the days of experimentation. This indicates that fermentation does occurs and producing acid as it by product. The metabolite activity which occurs in the fermentation are increasing, does produce more acids. The experimental results are based on what is expected. As for the specific gravity the pattern that can be seen is where there is an increase in the specific gravity from day o which is during the set up to day 2. However, there is no increase in the specific gravity in day 3. The specific gravity of the rice wine is the lowest in day 0 indicates that there are not much glucose being released to the solution (xxx). There are increase in the specific gravity because of the sugar which are being release to the solution are increasing as time increases (Zoecklein et al, 1995). The increase in specific gravity value also indicates that the extraction of carbohydrate which are constituents in the rice to sugar are increasing due to the increase in the metabolite activity of yeast. Theoretically, the sugar should be decreasing as the time goes by as the sugar being converted into alcohol due to fermentation process (Wanapu et al, 2002). As in this experiment, in day 3 to day 4, the specific gravity is maintain and it supposed to be decreasing as the sugar being used up for alcohol production. This might happened because the rice wine has stopped the extraction of the sugar and conversion of sugar to alcohol has just begun. That is why the value does not show any changes. This discrepancies might occur because that the rice were not evenly distributed and causing not all the sugar were being extracted and converted into alcohol. The time taken for this experiment is not enough to prove that there should be decrease value of specific gravity due to the glucose being used up. Conclusion From the experiment, the best chosen starter culture were natural yogurt and Lactobacillus Casei Shirota (Yakult) as the pH from initial pH undergo dramatic decline when fermentation process were done. The decrease in the pH value during this stage indicates the metabolic processes were being done and producing the by product which is acidic. The pH value of the rice wine fermentation also decreasing as a result of metabolic reaction occurring producing acidic by products and the increase in the specific gravity shows that the sugar are being extracted into the solution. Later, the sugar will be converted into alcohol causing the specific gravity to be no changed.

Shift In Plagued Society :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Many aspects of European life changed as a result of â€Å"the Black Death.† Not least among these changes was the shift that occurred among the economic standing of the medieval family and the ultimate â€Å"ushering out† of the feudalistic age. Prior to the plague, society in Europe remained largely feudalistic. Kings had their lords, lords their dukes, dukes their barons, and so on and so forth, with the majority, the peasants, sitting at the bottom virtually providing for all the nobility above them. Providing for the masters of the land was not easy for the peasants, taxes here and there kept there worth low, and their only assets to begin with were the little they had, â€Å"their land, family labor, and capital†¦Ã¢â‚¬  (Hanawalt, p112)   Ã‚  Ã‚  Ã‚  Ã‚  Regrettably, for the nobles, things began to shift in the economic make up of Europe. As a noble, one was expected to maintain an army at call in return for land received from the king. Each successively lower noble had less land and a smaller army to maintain, but it remained that in order to be a noble one had many expenses to provide for. As the trade routes began to reopen after the plagues, people began to find the cities much more attractive than the farms that entailed a life of servitude to a lords.   Ã‚  Ã‚  Ã‚  Ã‚  Prior to the plagues, the population of Europe as a whole had been largely stagnant, while there were famines rather frequently, they were merely a result of population overspill, and society as a whole did not topple. (Herlihy, p39) With the introduction of the plague to Europe, the city populations rapidly declined, thus making room in the cities for the farmers who eagerly entered the cities. Because they were, of course, not farming in the cities, people had to take up trades and so Europe began to flourish again economically. But because the people were living in the cities, they had little need to pay taxes to a lord, and thus emerged the middle class, a class that was able to make good money off of their trade, but, unlike the nobility, had no need to spend their money on armies and land maintenance, and could save for themselves. Furthermore, with the sharp drop in overall population peasants who continued to farm had a much smaller population to support, and as some peasants moved to the city, so did the farming peasants move to take over the land left over.

Free Essays - The Glass Menagerie :: Glass Menagerie essays

How is one to distinguish between a good and a bad mother? What characteristics sets apart a good mother from a bad one? Amanda's actions in The Glass Menagerie by Tennessee Williams were made clear from the beginning. First, she was an extremely domineering person. Especially when it came to her children, constantly putting them down and making them feel as if they were inferior and couldn't do anything right. Secondly, she would make her childrens' decisions for them, allowing them to decide little regarding their own future. Finally, by placing a large part of her responsibilities on Tom demonstrates to the reader that Amanda is irresponsible. Despite any views people may have on it being difficult to differentiate the actions of a bad mother from those of a good mother, it was made obvious that Amanda was a selfish mother, putting her needs ahead of her children's. Amanda ultimately cared for herself more than her children Domineering is one of Amanda's strongest characteristics. She notices her children's weaknesses rather than their strong points, demonstrating this quality. She would constantly downplay her children about what they had become. "Sounds to me like a fairly responsible job you would be in if you just had more get-up." (Act 1, Scene V, pg. 54.) Amanda could never show any recognition for what her children had achieved. After Laura had dropped out of business school, Amanda was very pessimistic about her future, and was sure she would become an "old maid." Amanda did not even think of the possibility that Laura could be successful on her own, she failed to recognize that maybe both Laura and Tom would be happy and successful if they were only given the change to chose what they wanted to do for themselves, rather than their mother always making their decisions for them. It would definitely be difficult, and likely hopeless if someone was not doing something by choice, but was always coerced into doing it. Amanda would be constantly upset by how her children would not stick to something and be happy and successful with it. It was unfortunate that she did not realize that if she would just let her children make their own choices, they would most likely attain happiness. After making Laura go to business college, which she didn't want to do, she of course made it seem as if it was all Laura's fault. "Fifty dollars' tuition, all of our plans-my hopes

Great Advertisement Essay

When you think about advertisements you don’t realize what’s within, Weasel words. Weasel words are just a tricky skill used by the advertisers. People who try to persuade you into buying their product are using a trick mask they hope you don’t see. While thinking of how to develop this essay I found a great advertisement that relates a Wrinkle-free lotion to be exact. I looked at it and I was surprised to see how fake it looked, and how desperate they were. Also how badly they wanted for the audience to buy it. They used weasel words in all of the advertisement; it was basically covered with it. An example is â€Å"less wrinkles in only sixty minutes†. The â€Å"Less wrinkles† statement doesn’t actually tell you that all your wrinkles are going to go away it may be only some or maybe just one. â€Å"Sixty minutes† statement is another weasel word because that’s basically what people like to hear and say â€Å"wow this really works†. Plus the pictures has a big role in all this, It shows a before and after picture. That’s how they try to get our attention away from the actual meaning. The whole advertisement is misleading. Why? It gives a wrong impression. It says less wrinkles not every wrinkle will disappear, which is what the viewers have in mind that all the wrinkles will go away. Another misleading fact is that it says sixty minutes. Well what about if you leave it on for sixty minutes but it still hasn’t worked enough so you leave it longer but you think â€Å"Oh it’s just 10 minutes more†. They impress the viewer with the sixty minutes when that is not even realistic or possible maybe with a surgery you can have less wrinkles in some hours not with a lotion. Also the viewer doesn’t know what is in the lotion they just put it on because on the advertisement it says it works. The viewer may be putting something on their skin that can damage it permanently. To make it even better they add an image that tricks the viewer. Well first of all, it looks like two different people. The image which is the lady with wrinkles is an older woman. The other lady has no wrinkles at all and is young like in her twenties and in the bottom it has a caption that says â€Å"I’m wrinkle less†. Another strategy is they go towards a certain audience. The audience is mostly for women in their thirty’s and up. When seeing an advertisement you don’t realize that beneath it theirs tricks used by the advertiser. Many products can trick us with images or emotionally. Especially when its something that people want. Just remember how advertisers twist words to make us think one thing when its another, that’s because they know weasel words.

Savage Beast

Importance of a good Elevator Pitch – While persistence and ingenuity were also important factors in getting Savage Beast's initial investment, the investor decided to invest after only ten minutes. This implies that Savage Beast had a strong elevator pitch that was both informative enough and interesting enough to hook an investor. 2. Defined roles – When everybody know what their role in the company entails, it akes for a well-oiled machine.When everybody has a Job to do and everybody is open and understanding of the Job decisions get made that are in the best interests of the company. 3. Sustainable plans – There are a lot of good ideas, but in order to be a successful company these ideas have to have long term footing. Without growth, the company will fail. For instance, if there is a music tool with a small music library, no one will invest. 4. Corporate decisions – It is important for everyone in upper management to be on the same page and to agree o n company decisions.When the ounders of a company are not in agreement the entire company suffers. In this case, I think one of them leaving was a good decision. 5. Redirection – Taking a step back and reassessing goals and options can be a huge turn around for a struggling company. There is no shame in stopping one failing strategy as long as the new strategy has purpose and direction. Section C – Discussion Questions 1 . Where exactly did Savage Beast go wrong? There was timing issues (the dot com crash), unsustainable goals, and corporate dissonance, but which were causes and which were effects?

Death Penalty in the State of Kansas

The Death Penalty issue has been a grave controversy especially in our contemporary society, not only in U.S. but also in Europe.   Unfortunately, resolving the issue is very difficult due to the complexity of the judicial system in the U.S.   State judicial systems must deal with the constitutionality of the state laws as well as their proper applic.   In addition, popular opinion is also a powerful force that may bring about changes on either whether death penalty exists at all or what weight death penalty should have versus life imprisonment without parole. These opinions may be based on religious beliefs, on human rights, on the magnitude of violence of the crimes committed, and the popular need to feel safe from violent assaults, non-homicidal and homicidal rapists, as well as violent homicidal offenders.   Other questions remain: what is the value of deterrence of the death penalty type of sentence?   What is the cost of inmates on death row?   Inmates stay on death row for a while, mainly because most of the times, they are appealing their sentence or waiting for a pardon from the state governor or even the President.   Since Kansas has reestablished the death penalty, these concerns have been of primary interest to the Kansas judicial system and the state residents. Twenty-nine years after the last execution, the state of Kansas reestablished the death penalty sentence in 1994, under SB (Senate Bill) 473 and HB (House Bill) 2578.   SB 473 states that the death penalty is restored in Kansas for first degree murders whereas HB 2578 simply authorizes the death penalty to be reenacted.   Interestingly, in an annual survey of college students across the U.S., students were asked whether they were in favor of death penalty.   In 1969, this survey reported 54% of the students in favor of the abolition of the death sentence, in 1985, it was down to 27%, in 1989 21%, and in 1995 20%. (Bedau, 85) The percentage in 1995 was the lowest and seemed to reflect a trend in young people’s general acceptance of death penalty; remember that Kansas reenacted the sentence in 1994!   Is it a coincidence?   Evidently, popular demands and trends are taken into account in state legislatures; that is the principle of democracy.   The Gallup News service reported on June 1st 2006 that back in 1994, 65% of the entire population of the U.S. favored life without parole whereas in 2006, 80% favored life without parole. Further, they also reported that in 2006, 47% were for the death penalty while 48% were for life without parole. (Newport, Gallup)   Consequently, based on these data, the attitude the American people has gradually changed to favoring life without parole with a 50/50 division over the choice between life without parole and death penalty.   The examination here is that the legality of death penalty is always measured against contemporary standards of morality.   Therefore, the trend that has been observed in the past few years shows that more and more people do not support the death penalty, illustrating a change of views.   (Bedau, 90) Kansas law allows for death penalty but also for life without parole.   According to the 2005 Kansas Death Penalty Guide, the exact description of the crimes punishable by death in Kansas is given in the KSA 21-3439 reenactment as capital murder with 8 aggravating circumstances.   Death is given by lethal injection.   For a life sentence in Kansas, persons who are guilty of capital murder will be jailed for 25-50 years.   The sentence must be served entirely before the individual can be eligible for parole.   There is no good behavior credit. (Kansas, 1) Carlson and Garrett (Carlson, Garrett, 5) give the 3 major sanctions available in the U.S. judicial system, economic penalties, probation, and incarceration, as well as the 4 primary goals of incarceration, deterrence, incapacitation, retribution, and rehabilitation.   The following remarks summarize briefly the position of supporters or opponents of death penalty, respectively.   The death penalty sentence is viewed as a way to deter other criminals from committing crimes, incapacitating the criminal on death row who will pay a retribution for his crimes by his or her death. If someone is on death row, there is a feeling that he or she will not be able to be rehabilitated.   As for life without parole, the long-term incarceration will serve as deterrent for the criminal and others outside; it will incapacitate the criminal while the long sentence without any credit is considered a retribution for the crime.   In this case, there is a feeling that the criminal will be able to be rehabilitated if he or she lives longer than the sentence. (Bedau, 127) This is the basic controversy of death versus life imprisonment. For any death penalty case, that includes Kansas, there is a diversity of factors to be considered to decide whether or not capital cases are pursued.   There are factors that differ for every case, for every state, for every crime committed, and for every inmate whose past may not have been exemplary. (Cassell, Bedau, 118)   In addition, jurors and prosecutors must be sure that death penalty can be applied in the case they are working on. However, the decision process for any juror is still subjective because his or her decision is still dependent upon the strength of the prosecution’s arguments as well as evidence, the degree of certainty that the person is not innocent, the legal defense’s arguments and evidence if any, and the crime committed against the victim and the family.   The judge must follow the case tightly and apply the law in a correct fashion.   However, the interpretation of the law can also be subjective.   Each capital case trial is very hard to go through because it entails numerous problems that can take time to sort out with respect to state laws versus the U.S. Constitution. (Bedau, 183) Interpretation of the law in Kansas has been a source of contentions among supporters for sentencing to death, opponents, and the judicial system.   The main debate is centered on the constitutionality of death penalty and the interpretation of the Constitution.   To concretely illustrate the dispute and its complexity, the case of Kansas vs. Marsh needs to be considered.   The case is the following.   In 1996, Michael Marsh broke into the home of a family with a 19 month-old baby. His goal was to get money to take a trip to Alaska by kidnapping the mother and the child in order to ask for a ransom from the husband and father.   Unfortunately, events turned awful when Marsh panicked, killing the mother by shooting her 3 times in the head, stabbing her twice, and doused her with lighter fluid.   He then set the body on fire, ran away, leaving the baby inside to burn to death.   The mother survived for 6 days in the hospital and died of multiple organ failures.   Marsh was charged with capital murder, first-degree premeditated murder, aggravated arson, and aggravated burglary. A Kansas jury found him guilty on all counts and sentenced him to death for the capital murder of the child.   Marsh appealed his sentence to the Kansas Supreme Court.   The Court found that the Kansas death penalty statute was in fact unconstitutional because in Kansas, there is no â€Å"fundamental fairness† rule.   What this means is that if a criminal is sentenced to death while the aggravating factors of the prosecution equal the mitigating factors of the defense, then by fundamental fairness, the death sentence is nullified.   However, in Kansas, the fundamental fairness rule does not exist. In Marsh’s case, the aggravating factors equaled the mitigating factors as determined by the jury and caused the verdict to stand, based on the jury instructions from the Kansas statute,.   So, the basic question is: is the Kansas death penalty statute upheld when aggravating factors equal mitigating factors and if it is upheld, is it a violation of the Constitution?   The State of Kansas took the case to the U.S Supreme Court in December 1995.   The Supreme Court determined that the statute permits death sentences in the event of a tie between aggravating and mitigating factors. (Mandery, 124) However, the key lies with who has the final burden of proof for outweighing the factors. As a comparison, when there is tie, the death penalty statute in Arizona allows the defendant to reply that the mitigating factors outweigh the aggravating ones and prove it against the prosecution aggravating proof.   In Kansas, the burden is still on the prosecution without any additional actions from the defendant.   Since the prosecution did not prove the mitigating factors outweighed the aggravating factors, the death sentence was overturned.   Justice Souter commented on what he called the â€Å"morally absurd† Kansas death penalty statute that permits a death sentence even if the prosecution has failed to prove that the aggravating factors outweigh the mitigating factors, accusing Kansas law to increase the incidence of death penalty sentences. Justice Scalia wrote a document on his opinion of the case.   Dealing with Justice Souter’s comments, he shamed Souter’s view as regarding the death penalty as â€Å"an undesirable situation.†Ã‚   Additionally, he also pointed out that, even if some of his colleagues disagree with the idea of a death penalty, 38 states do impose the penalty while scrutinizing the verdicts for wrongful executions, implying that death penalty sentences are properly assigned.   Souter’s point was that death penalty is serious enough that it should be reviewed. (Campbell, Star-Telegram) As one can see in the above case, many steps had to be completed to get to the final decision.   So, a very safe assumption is that this trial and associated inmate expenses must have been very high.   One of the chief complaints that Kansas opponents of death penalty have, besides moral or religious reasons, is the cost of the procedures.   They claim that death row cases cost a lot more than life without parole cases.   The money that would be saved should be spent on crime prevention. (Bedau, 91)   Gottfried reports that on average $20,000 is spent on life without parole inmates/year, a third less than for capital cases. (Gottfried, 2002) Kansas is not the only state that reestablished death penalty.   However, it was done in 1994, at a time when many Americans supported capital punishment.   It seems true that support or opposition to the death penalty is a reflection of the contemporary morality views of the public.   It does not look like people support it now.   The U.S. Supreme court seems to agree that this type of punishment should be reviewed, revised or completely eliminated based on moral and legal grounds.   Yet, abolishing death penalty in Kansas because it costs too much is not a very serious and moral reason to do it.   The problem really resides in the application of the laws.   Death penalty may be a way to punish violent criminals but nobody knows how to properly justify using it. Works Cited Bedau HA. The Death Penalty in America: Current Controversies. Oxford: Oxford University Press, 1998. Newport F. (editor) Gallup News Service. â€Å"Death Penalty†. The Gallup Polls Briefing June 1 2006. â€Å"2005 Kansas Death Penalty Guide† Amnesty International USA Kansas State University, Chapter 254 January 10, 2004: 1. November 18, 2006 Carlson PM, Garrett JS. Prison and Jail Administration: Practice and Theories. Jones and Bartlett Publishers, 1999. Chassell PG, Bedau HA. Debating the Death Penalty: Should America Have Capital Punishment?. Oxford: Oxford University Press, 2004. Mandery EJ. Capital Punishment: A Balanced Examination . Jones and Bartlett Publishers, 2005. Campbell L. (editor) â€Å"Sounds Like A Sore Winner from Here.† Star-Telegram June 29 2006. Gottfried T. The Death Penalty: Justice or Legalized Murder? Twenty First Century Books, 2002.

Developing Appropriate Teaching Strategies Essay

Developmentally appropriate practice (DAP) is a tool that teachers use to create active learning experiences in culturally diverse classrooms. Some issues that teachers may encounter are communication problems where some children in the classroom use English as their second language, keep some children engaged in learning, and having difficulties getting some families involved in the children’s education (Goldstein, 2012). These cultural challenges will be addressed using the sociological perspective conflict theory and Piaget’s preoperational stage development to offer more insight on how to manage these challenges. We will then discuss on a teacher can increase the child’s cognitive advancement and academic success. Identifying the challenges Teachers may encounter communication problems with some of the students who do not speak English as their first language. This could cause the child to have low self-esteem because he does not understand the instructions or is unable to read the material. The teacher can partner pupils with other students who speak the language and interpret for the child until the child can grasp the understanding on his own, also having the material or instruction in the child language will ensure the uses the material and learns from it. A child that is not given the material in his language can result in the child quitting school, or become underachiever, or not doing the work therefore not learning. By having the material in the child’s language and utilizing the child culture the child will gain respect for the school and his teachers. He will want to show that he understands the assignment and will become a well balances member of society. Some children may be loose interest in learning because the teacher was  delivering information to the students instead teaching needs to be active and involve not only transmission of knowledge, but also transactional relationship between learning of the student and the teacher (Bojczyk, Shriner, & Shriner, 2012). Disengaged student are distracted, passive, do not try hard, give up easily in face of a challenge, express negative emotions, fail to plan or monitor their work and withdraw. When they are in class their attention wonders. When students engage in the classroom, the teacher’s behavior plays a very important role in the initiation and regulation of engagement (Kana`iaupuni, Ledward, & Jensen, 2010). To understand student engagement, we can look at teachers’ in structural style, classroom management, and interpersonal style with students. Teachers’ instructional style should provide autonomy support not controlling the child and provision of structure not allowing children to be disruptive (New York University Steinhart School, 2008). When teachers focus on students autonomous motives to guide their learning and activity; these instruction acts support students engagement by presenting interesting and relevant learning activities, providing challenges, highlighting meaningful educational goals, and supporting students to choose to endorse classroom behaviors (Goldstein, 2012). Furthermore, when teachers can offer structure by expressing their expectations and focusing on students’ learning activity with easy to understand directions and guidance, these types of instructional acts reinforces students’ engagement by keeping the students interest on the project, developing their behavior and advoiding. Teachers provided structure that creates a positive classroom environment promoting effective teaching and learning by giving directions and providing information National Association for the Education of Young Children, n.d.). The third and final challenge that teachers face in the diverse classroom is parent participation these can result from cultural differences, not knowing how to get involved and job-related issues. The school administrators, teachers and parents can participate in joint planning, goal setting, and definition of roles, needs sensing, and setting school standards with a written policy (Plevyak, 2003). Teachers can encourage parent involvement by sending letters home inviting parents to visit to classroom and have parent- teacher day where they communicate and plan their child’s educational goals. The school administrators can have an  in-service day for training their teachers in communicating with parents that may have difficulty understanding English and the importance of participating with their child’s educational needs. Children that have their parents’ involvement in their education will enhance their child’s intrinsic motivation by offering them cho ices and the opportunity for self-direction by setting their own educational goals (Bojczyk, Shriner, & Shriner, 2012). Social Perspectives in the diverse classroom and inequality The conflict theory stresses that education reinforces inequality in society because our educational system is linked to social class (Theatrical Perspectives on Education, n.d.). The challenges faced by teachers in a culturally diverse classroom is communication issues, keeping children interesting in learning and getting parents involved in their children’s education. The conflict theory suggests that these students will be left behind because they will not be given the same status as a white child. Minorities may have issues with speaking English and communication, their parents do not speak English, and the child can lose interest in learning and develop low-esteem because their teacher’s behavior or lack of cultural awareness. Schools cause the minority students and poor white children to be placed on a lower track than that of middle and upper class white children. Some school place their student on a track which will determine the value of their education, these common tracks are college bound, vocational (job ready) or general. My brothers and I was placed on the general track because my family was considered poor and my mother was Cherokee. I can relate to the social perspective from the conflict theory of inequality. Children that are placed on the general track often have lower self-esteems, lose interest in learning, and their parents often is not involved in their education because they work, or have also been placed on the lower track leaving them a negative view of education. Conflict theory defines a social structure susceptible to to constant change. Here teachers can change the way schools place students on a track some leading to college and other heading for jobs not careers which is really unfair. Teaching strategies that engage all students and resist stereotyping are DAP or Culturally Responsive Classroom Management (CRCM), these approaches use students cultures, social experiences, prior awareness, and learning styles  so that all children are enabled to be successful in their educational goals (Teaching Tolerance, n.d.). The power to change the conflict theory into teacher developing appropriate teaching strategies rest with teachers, administrators, students, and parents or society by adjusting the way we view others. With DAP teachers can engage the students in learning by giving them a challenge in the classroom that will force them to work harder but is not so far advanced that the students will not be able to perform. This could help students that have lost interest in learning. They can also get parents involved in their child’s education by have parent/teacher conferences where the teacher explains to the parent the role and importance in their child’s education. Piaget’s Theory of Preoperational Stage of Cognitive Development Jean Piaget’s was interested in how children think; younger children they think differently from older children and adults (Furth & Wachs, 1975). Piaget theorized that babies’ motor skills control behavior throughout the life. Paget’s theory has four stages of cognitive development are sensorimotor, per-operational stage, concrete operational stage, and formal operational stage. In the pre-operational stage child’s behavior is established with the use of symbols, language uses mature, and memory and imagination are developed, but thinking is done in a purely illogical way. Egocentric thinking dominates this stage. Preschools are often modeled after Piaget’s theory, which stands provide part of the function for constructivist learning (Furth & Wachs, 1975). Exploratory learning and symbolic play support the emerging interest of the child. Parents and teachers should challenge the child’s capacities, considering the child’s age and should not make thing over complicated (Bojczyk, Shriner, & Shriner, 1012). Teachers should use a wide variety of concrete experiences to help the child learn such as working in groups so that the child a get experience seeing from another’s perspective such fieldstrips, play games to force the child to develop her self-regulation skills, and thought processes are being developed. At the end of this stage children start to replace imaginative thoughts with realistic ideas of the world. The challenges that teacher face in the classroom is communication, lack of interest, and parent involvement. Teachers can help students that are  experience issues communication skills with reading aloud and then asking questions about the story as well as playtime, sharing, taking part in their cognitive. Techers can ensure that children remain attentive by giving the child just the right amount of challenges when learn new thing. As far as parents being more involved in their child education teachers and students can discuss their role in the child education ad PTA meetings. Conclusion Preschoolers with developmental delays in cognition and language are in the preoperational stage according to Piaget’s stages of cognitive development. Parents can be involved in the child education by attending school functions such as PTA meetings, parent/teacher conference that will allow the parent to help set their child educational goals, and allowing the parent to overcome their negative view of reduction. Teachers can challenge their students by giving them assignments that cause them to work harder, and not be too difficult that the child fails and gives up. In addition, the challenge of communication that some children may have because English is their second language is by reading aloud and asking each child what the book was about. References Bojczyk, K. E., Shriner, B. M., & Shriner, M. (2012). Supporting Children’s Socialization: A Developmental Approach. San Diego, CA: Bridgepoint Education, Inc. Retrieved from Ashford Edu Furth, H. G. & Wachs, H. (1975). Thinking Goes to School: Piaget’s Theory in Practice. Cary, NC: Oxford University Press, Inc. Retrieved from ebrary http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/reader.action?docID=10103507 Goldstein, L. (2008). â€Å"Teaching the Standards in Developmentally Appropriate Practice; Strategies for Incorporating the Sociopolitical Dimension of DAP in Early Childhood Teaching.† Early Childhood Education Journal 36(3), 253-260. Doi: 10.1007/s10643-008-0268-x Retrieved from EBSCOhost http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/pdfviewer?sid=8713255e-4978-4509-a75c-c3e4affbd6a1%40sessionmgr114&vid=2&hid=103 Goldstein, D. (2012). An Interview with Lisa Delpit on Educating ‘Other Peoples Children.’ The Na tion. Retrieved from