Apple case study Example | Topics and Well Written Essays - 750 words

Apple - Case Study Example pany’s business strategies are unique in the sense that it designs, manufactures, and markets a variety of personal computers, portable digital music players, and mobile communication and media devices. The company’s manages its distribution channels by selling its products globally through its retail stores, direct sales force, online stores, and third-party cellular network carriers. Apple Inc. has undergone major revolutions since its founding in 1976 with Steve Jobs playing a significant role of sustaining the company’s business strategies as a co-founder. Since 2007, Apple has gained a large chunk of the market share, considering that it faced a number of challenges in the past that arose from mismanagement and boardroom wrangles. As at January 2010, Apple’s board of directors had eight members with Steve Jobs playing an active role as the company CEO and internal board member. Like any other big company with an international presence, Apple has had it fair of bureaucracies with its top management undergoing major reshuffles over the years. Apple’s business strategy embraces innovation in that the company optimizes customer experience through constant innovation of its soft wares, hardware, internet features, and other peripherals. The company has gained a competitive advantage by developing its operating system, unlike its rivals that do outsource for the products. By using a unique business organization, Apple has amassed huge market share in Europe, Asia-Pacific, America, and Japan. The company organizes its business or geographical basis in order to manage the market segments efficiently. Although Apple faces stiff competition from manufacturers of rival products, the company has edged out its competitors through use of cutting-edge technology. As a founding member and CEO of Apple, Steve Jobs played a primary role in resuscitating the company, especially during economic and management crisis. For close to four decades, Steve Jobs has